Videos provide a dynamic, interactive experience for site visitors. By using video, businesses can highlight promotions, provide tutorials, and show customers how products operate. The engaging nature of video encourages users to spend more time on a page, thereby increasing ‘stickiness’ on a web page and advertising revenues. Retail site visitors who view video stay two minutes longer on average than other site visitors. (Comscore August 2010)
Good retention times decrease ‘bounce-back’ rates which will help improve your Google ranking overall. Google track the ‘bounce back’ rate from the listings each time a user does a search, the longer you stay on the link you selected, the more relevant Google perceives the site to be and ranks it more favourably next time another user does a search under the same search terms.
So with Web Video, you don’t just benefit from increased sales and better communication it can also help drive more traffic to your website.
How web video can help grow your business
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Webinar: Business benefits of Web Video
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